Compare a hair fiber of a user before and after °Coolway under a x400 microscope.
How To Use °Coolway
Using °Coolway is easy!
For great results, follow these simple steps.
Shampoo and Condition your hair. On your first application replace your Conditioner with °Coolway Super Boost to reverse damage of years in your first application. In future applications use Boost Repair Mask once weekly or as needed.
Apply °Coolway Transform™ Spray on
towel dried hair.
Using a brush, or your Tension comb, start smoothing your hair as you are blow drying.
For hair tools users – Now you can use your
flat iron or curling iron at temperatures
below 300°F. For ideal smoothing results, we
recommend that you use the °Coolway
AutoSense Styler which sets your ideal styling
temperature automatically when passing it
YES! I want beautiful hair!
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THE °Coolway Technology
What is heat damage?
Styling tools operating at 320°F or higher (typically at over 400°F) literally melt hair into submission. The hair looks smooth and shiny but it's only temporary. It is both stretched beyond its ability and dry of moisture.
The effects of heat damage occur within 12 hours, when the hair is exposed to humidity absorbing it like a dry sponge. The hair breaks and cracks as it attempts to regain its original shape. The result is dull, brittle and frizzy hair.
Then, high heat is reapplied to smooth the damaged hair, leading to even more damage and dryness. The vicious cycle continues, and with each treatment the hair deteriorates.