Compare a hair fiber of a user before and after °Coolway under a x400 microscope.
Using °Coolway is easy!
For great results, follow these simple steps.
STEP 1:
STEP 2:
STEP 3:
STEP 4: YES! I want beautiful hair!
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Styling tools operating at 320°F or higher (typically at over 400°F) literally melt hair into
submission. The hair looks smooth and shiny but it's only temporary. It is both stretched beyond its
ability and dry of moisture.
The effects of heat damage occur within 12 hours, when the hair is exposed to humidity absorbing it like a dry sponge. The hair breaks and cracks as it attempts to regain its original shape. The result is dull, brittle and frizzy hair.
Then, high heat is reapplied to smooth the damaged hair, leading to even more damage and dryness. The vicious cycle continues, and with each treatment the hair deteriorates.
Compare a hair fiber of a user before and after °Coolway under a x400 microscope.