°COOLWAY SYSTEM
WINS ALLURE’S
BREAKTHROUGH
PRODUCT OF THE YEAR!

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How To Use °Coolway

Using °Coolway is easy!
For great results, follow these simple steps.

  • STEP 1:
    Shampoo and Condition your hair. On your first application replace your Conditioner with °Coolway Super Boost to reverse damage of years in your first application. In future applications use Boost Repair Mask once weekly or as needed.
  • STEP 2:
    Apply °Coolway Transform™ Spray on
    towel dried hair.
  • STEP 3:
    Using a brush, or your Tension comb, start smoothing your hair as you are blow drying.
  • STEP 4:
    For hair tools users – Now you can use your
    flat iron or curling iron at temperatures
    below 300°F. For ideal smoothing results, we
    recommend that you use the °Coolway
    AutoSense Styler which sets your ideal styling
    temperature automatically when passing it
    over hair.
For Phone Orders: 1-800-206-4535

YES! I want beautiful hair!
Just $129.95 + FREE SHIPPING

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SYSTEM INCLUDES:
Products

THE °Coolway Technology

What is heat damage?

Damage Cycle Styling tools operating at 320°F or higher (typically at over 400°F) literally melt hair into submission. The hair looks smooth and shiny but it's only temporary. It is both stretched beyond its ability and dry of moisture.

The effects of heat damage occur within 12 hours, when the hair is exposed to humidity absorbing it like a dry sponge. The hair breaks and cracks as it attempts to regain its original shape. The result is dull, brittle and frizzy hair.

Then, high heat is reapplied to smooth the damaged hair, leading to even more damage and dryness. The vicious cycle continues, and with each treatment the hair deteriorates.

See the Difference Between High Heat Styling and °Coolway

Compare a hair fiber of a user before and after °Coolway under a x400 microscope.

No More Burnt Hair, Frizz or Daily Touch-ups. Just smooth, beautiful, stronger hair Order Now

Coolway