Frequently Asked Questions

Product Questions

True Smooth allows you to enjoy salon smoothing results everyday! faster and easier at home with just your blow dryer. It’s safe, non-toxic and effective for all hair types. From the very first time you style your hair with True Smooth, you will notice several immediate differences. Right away, your hair will start to smooth down without looking weighed down, so you get more body and movement. This significantly reduces styling time (most True Smooth users report cutting their styling time by as much as half). Your hair will appear shinier, softer and healthier than when you smooth it with ultra-high heat tools. True Smooth literally stops high heat damage before it starts by avoiding the need for super high heat tools in the first place and relying on your blow dryer lower’s heat setting. And because True Smooth does not destroy the underlying structure of your hair, washing your hair will return it to its natural shape. True Smooth is clinically proven to hold styles at least twice longer, reducing breakage by 75% and frizz by 50%, meaning that the more you style with True Smooth, the more nourished and healthy your hair will look and feel.

Blow-dry-bar styles can cost up to $40 for a single visit. With True Smooth, now you can achieve professional quality smoothing results at home as often as you like for a fraction of the cost—all without damaging and dehydrating your hair. You have control. By smoothing and straightening your hair with just the heat from a blow dryer (temperatures below 299o F), True Smooth’s innovative molecule – AminoLock MAB holds your hairstyle from the inside, so your styling results last longer (up to as many as five days or until you wash your hair). For some women who would prefer to style their hair less frequently, this is a benefit. But some women prefer to wash their hair as often as every day. The great thing about True Smooth is that it’s gentle enough to style your hair as often as you need, without damaging your hair.

If you normally use a high heat flat iron to smooth or straighten your hair, then you know styling can take a considerable amount of time (for some women up to 3 hours wet to finished). This process usually involves a blow dryer, and then going over each section of hair inch by inch with the flat iron. True Smooth allows you to smooth your hair the way a professional stylist can with just your blow dryer. Typically, blow-drying can cause your hair to poof up, so you need a high heat tool to flatten it back down; but True Smooth starts to smooth the hair immediately, allowing you to style as you blow dry so you save hours a week in styling. If you prefer ultra-straight hair or have exceedingly coarse and curly hair and want to further refine your style with a flat iron, just complete your blow-dry step first, and then be sure to turn your iron to its LOW setting to avoid high heat hair damage. You’ll be amazed at the results and how little further touch up is needed.

For years at Coolway it has been our mission to provide women new styling technologies for more beautiful hair: to not simply prevent styling damage but stop it before it occurs whenever possible. Getting a professional blow dry look on your own at home has always been difficult. It’s one of the reasons so many women resort to using high heat flat irons. But now with the breakthrough of True Smooth’s AminoLock MAB molecule, smoothing and straightening with just the lower heat from a blow dryer at home is finally possible. That’s not all. Because True Smooth allows you to achieve added control and manageability with less damaging temperatures, you can now turn down your high heat tool to a lower setting, see improved styling results and time savings and avoid breakage and frizz in the first place. Put simply, True Smooth allows you to improve the results of not only your blow dryer but also your flat iron, curling iron—any high heat styling tool. Try turning the setting down on your tool below 300°F to avoid damage and see how low you can go to still get perfect results with True Smooth. If your current flat iron doesn’t go below 300°F, consider the Coolway AutoSense Styler. It does something no other flat iron can do. It measures the moisture content in your hair and automatically sets to the precise temperature needed for your hair type always below 299°F on that given day to activate the Coolway Spray formula for optimal results while avoiding damage.

For smoothing and straightening results—YES, because True Smooth’s AminoLock MAB molecule is heat activated. What’s amazing about True Smooth is that it accelerates the blow-drying and smoothing process. Instead of your hair puffing up or frizzing, True Smooth causes your hair to immediately start to smooth—all from within the hair’s cuticle, so there’s no added weight that can impede styling. The faster you dry your hair, the healthier and more beautiful your hair will look and feel. To further reduce drying time and exposure to heat, we created our own Coolway Go PRO Ionic dryer that reduces your blow drying time further by increased airflow but with lower heat so you avoid damage. For more information on the GoPro Dryer, call customer service at (800) 206-4535 or see our products page. Because True Smooth’s AminoLock MAB molecule together with nutrients that help repair weak and over-processed hair, it can also be used as a leave-in conditioner (no blow dryer required).

Your True Smooth is intended to be a 30-day supply for the average user. But we realize that everyone’s hair behaves differently, depending on its length and type. If you have long, thick hair and you blow dry your hair more than twice per week, you will need more True Smooth to fully saturate your hair than someone with short thin hair that blow dries her hair once per week. The more True Smooth you use, the better your styling results and the more nourished and healthy your hair will look and feel. So if you find yourself running out in less than 30 days, you can order as needed on our website or call our Customer Service at (800) 206-4535.

Coolway’s Boost Repair™ Treatment was designed to help turn back the clock on months of serious high heat and chemical damage and accelerate your hair’s healing process. A $20 value, it’s our gift to you FREE when you order the Low Heat Flat Iron Smoothing System. Each 1 oz. travel-size tube of Boost Repair Treatment is designed for a single use and is intended for use as a prep before styling with True Smooth for the very first time. It’s the perfect kick-start to your new Coolway styling and will help accelerate your hair strengthening results and improve elasticity.

That depends on how severely damaged or over-processed you consider your hair to be now. The Boost Repair Treatment is designed as a powerful one-time kick-start for first-time Coolway users to accelerate healthy, low heat styling results or as a powerful nourishing treatment done once every 3 months to repair damage caused by everyday environmental factors. The 8 oz. 8-week supply of Boost Repair Mask is a more intense treatment for seriously damaged hair. If you have over-processed hair from months or years of chemical treatments or prolonged hot iron use—if your hair is thinning or has started to fall out as a result of repeat damage, our Boost Repair Mask is the perfect once-a-week, salon-quality therapy to help restore your hair back to health. What differentiates Coolway from other styling approaches is that according to clinical studies conducted by a leading US testing lab, the Coolway Smoothing System is scientifically proven to improve the strength and health of your hair with each use. The level of deep healing you feel you need is up to you.

YES. One of the benefits of styling with True Smooth is that it replaces the need for up to six styling products, saving you time and money. True Smooth styling alone is clinically proven to improve hair strength and reduce frizz, so your hair looks shinier, healthier and more youthful. You don’t need other products; but because you’re not weighing your hair down with heavy frizz serums and thermal protectors, you can get more creative in the ways you want to enhance your look. If you have specific styling products that you feel compliment your Coolway Sprayed hair (i.e. shine serums, root lifters, etc…), feel free to use them. Our mission is to provide you with the most beautifully styled hair possible—healthy and damage-free. The less time and money you have to spend compensating for damage, the more time you can devote to expressing your style and creativity. Styling should be fun and products can play a part in that fun—provided you want to buy them and don’t have to. That’s the Coolway difference.

When you style your hair with just True Smooth and a blow dryer, you are avoiding the damage cycle that occurs when you melt and fry your hair at super high temperatures. The stronger and healthier your hair becomes, the shinier and more beautiful it will appear when styled. Most ordinary shampoos and conditioners contain detergents and other chemicals that leave your hair dry-looking and brittle—results that could undermine the full health benefits you get with True Smooth. Why would you want to prepare yourself for damage-free styling by damaging your hair in the shower? That’s why we created Coolway’s paraben-free/sulfate-free Cool Cleanse Shampoo and Cool Hydrate Conditioner. Now you can enjoy a luxurious cleansing and nourishing hair experience, knowing that you’re enhancing your beautiful Coolway Sprayed styles every step of the way.

Yes, one of the main benefits of smoothing your hair with True Smooth and a blow dryer is that you’re not destroying the underlying structure of your hair. While super high heat tools work by melting the protein strands in your hair, True Smooth works by infusing your hair with AminoLock MAB moleculethat cause the proteins in your hair to safely interlock. Washing your hair “unlocks” the protein bond, allowing your hair to return to its natural shape, healthy and damage-free. With True Smooth your smooth style can last up to five days or until you wash your hair. Now if you have curly hair, you can style your hair straight for a few days and then have it curly again without damaging your curls. If you have straight hair, you can style your hair wavy or curly, wash it and then wear it straight without crimping or leftover bumps. You’re in control.

YES, True Smooth can be applied to all treated hair, including highlighted, bleached, colored and also on hair that has had no history of chemical or high heat services (virgin hair)—even hair extensions. High heat flat irons can strip the color from color-treated hair, leaving it faded and dull. But True Smooth helps protect your hair color, so your color remains vibrant and shiny. Bleached hair can often appear dry and brittle, but True Smooth is clinically proven to improve your hair strength, reducing breakage and frizz so your hair appears more natural and alive. While you can use True Smooth with a relaxer, we recommend reducing your use of relaxer treatments, or eliminating them altogether. The more you use True Smooth the less you’ll need a relaxer in the first place.

YES, True Smooth is non-toxic, has no Formaldehyde, Lye, Thalates or Sulfates and is completely safe to use during pregnancy and while breastfeeding.

True Smooth is non-toxic and has not been shown to cause any side effects.

Yes, an independent clinical laboratory study of True Smooth done by a leading US bio-pharma lab demonstrated that after eight uses (typical for a one month use), True Smooth increased hair strength 4 times, reduced hair breakage by 75% and frizz by 50%. A significant increase in shine was demonstrated as well.

For best results, it’s important that you apply a sufficient amount of True Smooth before blow-drying. In most cases short-term hold is the result of using too little True Smooth for your hair length and type. True Smooth is light and will not weigh down your hair, so don’t be afraid to apply a liberal amount, thoroughly saturating your hair and combing it through so that it’s evenly distributed. You should see an immediate improvement in the duration of your styles.

Aqueous Infusion of Anthemis nobilis (Chamomile) flower, Urtica dioica (Nettle) leaf, Rosa damascena flower, Porphyra yezoensis (red algae), Corn Ferment Filtrate, Phenyl Trimethicone, Silk Peptide, Capric/Caprylic Triglyceride, Lactic Acid, Amino Lock MAB, Cetyl Alcohol, Cetrimonium Chloride, Quaternium-80, Polyquaternium-11, Cyclopentasiloxane, Dimethicone, Glyceryl Stearate, Stearyl Alcohol, Ricinus communis (castor) seed oil, Panthenol, Polysorbate 20, Gluconolactone, Glycerine, Potassium Sorbate, Parfum, Sodium Benzoate, Cannibis Sativa (Hemp) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Arginine, Potassium Hydroxide, Citric Acid.

Aqueous Infusion of Anthemis nobilis (Chamomile) and Urtica dioica (Nettle), Rosa damascena flower distillate, Porphyra yezoensis (red algae) extract, Corn Ferment Filtrate, Cetyl Alcohol, Glyceryl Stearate, Quaternium-70, Glycerine, Cetrimonium Chloride, Myristal Myristate, Myristyl Lactate, Tetradecyl Laurate, C12-15 Alkyl Benzoate, Quaternium-80, Stearyl Alcohol, Quaternium-18, Hydroxyethyl Cellulose, PEG-150 Distearate, Parfum, TEA, Phenyl Trimethicone, Silk Amino Acids, Ricinus Communis (Castor) Seed Oil, Panthenol, Polysorbate-20, Gluconolactone, Sodium Benzoate, Cannabis sativa (Hemp) Seed Oil, Potassium Sorbate, Simmondsia chinensis (Jojoba) Seed Oil, Citric Acid.

Aqueous Infusion of Anthemis nobilis (Chamomile) and Urtica dioica (Nettle), Rosa damascena flower distillate, Porphyra yezoensis (red algae) extract, Corn Ferment Filtrate, Cetyl Alcohol, Glyceryl Stearate, Quaternium-70, Glycerine, Cetrimonium Chloride, Myristal Myristate, Myristyl Lactate, Tetradecyl Laurate, C12-15 Alkyl Benzoate, Quaternium-80, Stearyl Alcohol, Silk Amino Acids, Ricinus Communis (Castor) Seed Oil, Panthenol,Cannabis sativa (Hemp) Seed Oil, Potassium Sorbate, Simmondsia chinensis (Jojoba) Seed Oil, Quaternium-18, Hydroxyethyl Cellulose, PEG-150 Distearate, Parfum, TEA, Phenyl Trimethicone, Silk Amino Acids, Polysorbate-20, Gluconolactone, Sodium Benzoate, Citric Acid.

Aqua (Purified Water), Sodium Lauroyl Sarcosinate, Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Glycol Distearate, Laureth-4, Cocamidopropyl Betaine, Cocamidopropylamine Oxide, PEG-7 Glyceryl Cocoate, Silk Amino Acids, PEG-150 Distearate, Gluconolactone, Sodium Benzoate, Parfum, Citric Acid.

Aqua (Purified Water), Behentrimonium Methyl Sulfate, Cetearyl Alcohol, Cetrimonium Chloride, Ricinus Communis (Castor) Seed Oil, Cetyl Alcohol, Glyceryl Stearate, Stearyl Alcohol, Glycerine, Quaternium-80, Brassica Napus (Canola) Oil, Olea Europaea (Olive) Fruit Oil, Macadamia Ternifolia Seed Oil, Silk Amino Acids, Hydrolyzed Soy Protein, Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Hydroxyethyl Cellulose, Canola Oil, Triticum Vulgare (Wheat) Germ Oil, Gluconolactone, Sodium Benzoate, Cyclopentasiloxane, Potassium Sorbate, Parfum, Citric Acid.

Ordering, Return & Shipping

Ordering is easy, click here or call us at (800) 206-4535.

With standard shipping you should expect to receive your Coolway order within 7-10 business days from the day you place your order (possibly longer if located outside the 48 contiguous United States in the following areas: AK, HI, U.S. Territories and Canada). This estimate includes both processing and shipping time. With rush shipping you will receive your order a guaranteed 4 business days from the date of your order.

Standard shipping and processing within the 48 contiguous United States is $4.95. Shipping to Alaska and Hawaii is $9.95. Shipping to Canada is $21.95. The Rush Shipping option is an additional $5.95 to the standard rates. No rush shipping option available to AK, HI, and Canada.

We only ship to US, Canada and to APO’s.

Applicable taxes will be applied to orders from CA and IL. Canadian orders will also be subject to the appropriate sales tax.

We are so confident that you will enjoy the results of True Smooth that we offer a 30-Day Risk Free Money Back Guarantee with all your shipments. If you are not completely delighted, you can return your Coolway items within 30 days of receipt, even if the bottles are empty, and get a full refund on your purchase price (less shipping and handling). As a member of our Beauty Program, you can cancel your shipments at any time.

Damaged Products - Product(s) damaged during shipping will be replaced at no charge. Save the package and all contents, and contact our Customer Service at (800) 206-4535 to request an RMA (Return Merchandise Authorization) number.

Shipping and Delivery Errors - Should you experience any problems with your order, please contact our Customer Service Department immediately, so that we may correct it in a timely matter.

The RMA number is used to correctly track your return package. It is important to include the RMA number in your package, as well as write it on the outside of your package, so that your return can be processed correctly.

Cancel at any time. Just call Customer Service at (800) 206-4535.

If you are not completely delighted with your Coolway products, you can return it within 30 days of receipt, even if the bottles are empty, and we will refund your full purchase price (less shipping & processing, if applicable). Please call Customer Service at (800) 206-4535 for return instructions and to receive an RMA (Return Merchandise Authorization) number, so we can process your return. As a member of our Beauty Program, you are not required to continue, and may cancel at any time. Note - We will not process or refund packages marked “Return to Sender.” Refunds will always be issued to the same card to which they were charged.

From the time our warehouse receives your return, it generally takes 5 business days to process your refund. Please keep in mind that your bank will post our credit in the billing cycle in which it was received; hence the number of days it takes for the credit to post to your account can slightly vary depending on how quickly your bank recognizes and posts our refund. Please note that with some banks and credit card companies, it can take up to 30-60 days to reflect your credit. Your credit card will be refunded by “Coolway.”

Payment Methods We Accept
We accept Visa, MasterCard, American Express, and Discover.

Contact Us
Please feel free to contact us at any time if we can ever be of assistance in any way:
For Customer Service questions, call (800) 206-4535 or e-mail at

Coolway Inc. 7C West State Street Hamel, IL. 62046

Please relay any questions you may have pertaining to our above stated policies to our Customer Service Department via email by clicking here or by calling (800) 206-4535.